Keep it PC
Today’s conscious consumers are intelligent and convincing influencers who can become your greatest evangelists.
Quest for Quality
Modern diamond shoppers look beyond the label. They want details about the item they’re buying. They want details about your company and its philosophies.
In addition to 4Cs and jewelry making knowledge, today’s diamond professionals should command the latest information about lab grown diamonds, natural diamond sourcing and origins, the environment, ethical practices and technical methods of diamond cut-quality assessment.
The more pieces of background information you commit to memory, the more you’ll find opportunities to use that information in a way that informs decisions which are important to your clients.
Diamond, Gem and Jewelry Education